FIG
Quiet. Noticing everything.
Unimpressed, but intrigued.
Calm Observer
Boing
Cannot sit still. Has never sat still.
Won’t be sitting still anytime soon.
Born Bouncing
Nom
Has thoughts. Expressed entirely through the mouth.
Mouth-First
For the ones who make the mess.
And the ones who love them anyway.
Every squeeze, every splat, every "what is that in their mouth" moment — that's not a problem to solve.
SO WE DID!
Oomi is a developmental baby brand built for the mess.
Food-grade silicone. BPA-free. Designed for how babies actually play — not how we hoped they would.
Products that end up in the photos you keep forever. Packaged for the baby shower, the first birthday, the "I saw this and thought of you."
So we made something for that moment. The real one - loud, sticky, joyful, repeat. Three tiers — good, better, best. All of it made with one belief: the mess is where the learning lives.
That's childhood, happening right in front of you. We think someone should make beautiful things for exactly that.
PRODUCT WORLDS
Pick their world.
Or let them pick yours.
Every world is a doorway into products made for that baby.
Not Sure where to Start?
About Us
We didn't set out to make baby products.
We set out to give parents a moment to feel good about the hardest one - feeding. The bowl on the floor. The bib that gave up. The baby elbow-deep in something orange, looking up at you with complete and total joy.
We set out to make the mess worth a story.
Every good thing starts with a specific moment.
The first year is a flood. Of advice, of products, of things you buy because the packaging looked calm and the reviews said "award-winning" and you were very, very tired.
And then the bowl hits the floor. Your baby is elbow-deep in something orange, looking up at you with complete and total joy — and you think: no one made something for exactly this moment.
So we built it.
Not the version that looks good in a mood board. The version that works on a Tuesday morning when nothing is going to plan and your baby thinks the spoon is a projectile.
Food-grade silicone. BPA-free. Designed for how babies actually are — sensory, chaotic, curious, and completely unapologetic about it.
Because we know that life gets busy. That children grow up faster than expected. That the moments where your baby looks at you over a bowl of something they've completely destroyed, those are the ones worth slowing down for.
"The mess is where the learning lives."
A Note from the Founder
I am not a baby product person.
I am a parent person.
I did not start Oomi because I love silicone. I started it because I kept watching parents apologise for the mess — wipe it up before anyone could see, say "sorry, sorry" while their baby was busy discovering the world from the inside of a bowl.
I wanted to make products that said the opposite. That the mess is right. That this is exactly what's supposed to happen. That you can have something beautiful on the table and not be precious about it.
Oomi is for the parents who know that a clean house and a curious baby are not compatible — and have chosen the baby.
We'll be here. Making things for the mess.
Mokshit
Founder, Oomi