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Every baby has a character.
Which one is yours?

Tap the one that sounds most like them.

FIG

Quiet. Noticing everything.
Unimpressed, but intrigued.

Calm Observer

Boing

Cannot sit still. Has never sat still.
Won’t be sitting still anytime soon.

Born Bouncing

Nom

Has thoughts. Expressed entirely through the mouth.

Mouth-First

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Nom

Has thoughts. Expressed entirely through the mouth.

Mouth-First

Boing

Cannot sit still. Has never sat still.
Won’t be sitting still anytime soon.

Born Bouncing

Quiet. Noticing everything.
Unimpressed, but intrigued.

Cannot sit still. Has never sat still.Won’t be sitting still anytime soon.

Has thoughts. Expressed entirely through the mouth.

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The bib is decorative. The spoon is a toy. The floor was never going to survive this.

(and honestly? good.) This is exactly how they're supposed to learn.

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Who We Are

We couldn't find what we were looking for.
So we made it.

Oomi is a developmental baby brand built for the mess. Food-grade silicone. BPA-free. Designed for how babies actually play — not how we hoped they would.

Products that end up in the photos you keep forever. Packaged for the baby shower, the first birthday, the "I saw this and thought of you."

Three tiers — good, better, best. All of it made with one belief:

The mess is where the learning lives.

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PRODUCT WORLDS

Pick their world.
Or let them pick yours.

Every world is a doorway into products made for that baby.

Flora

Quiet chaos, plant life, good light.

Teethers (Triple Rings, Apple), Sippers, Starter Kits — sage, cream, dusty blue

Explore

Fauna

Animal energy. Uncontainable.

Rattles (Giraffe, Chicken, Bear), Oomi Picks (Cat, Dino, Lion, Croc, Elephant), Mess Packs — amber, rust, olive

Explore

Oomi Picks

Shapes with personality.

Teethers: Cat, Dino, Lion, Crocodile, Elephant — bold colours per shape. 

Explore

Oomi Bites

Officially food-shaped. Unofficially food.

Teethers: Butterfly, Owl, Giraffe, Apple — pink/purple, baby pink, beige 

Explore

Birthday Edit

One day. Maximum chaos.

Novo Set, Bibs, Cutlery, Sippers — sage green, crimson, cream. 

Explore

Daily Objects

The everyday things. Made beautifully.

Bibs, Sippers, Cutlery, Mix & Match — white, navy, deep blue 

Explore

Not Sure where to Start?

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Make things babies love. Make things parents trust.

Make things that end up in the photos you keep forever.

MESS TO MOMENTS

Every squeeze, every splat, every "what is that in their mouth" moment

that's not a problem to solve. That's childhood, happening right in front of you.

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The Oomiverse

Fig. Boing. Nom.
You'll find them everywhere.

They're not just characters; they're the spirit of every baby who's
ever destroyed something beautiful and looked delighted about it.
They live across every pack, every world, every moment.

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Fig's world:

Flora + Daily

Fig

"Quiet. Noticing everything. Currently chewing your passport."

Fig watches the world before joining it. Sensory, deliberate, deeply curious. The baby who discovers something new about your living room floor every single day.

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Colours: Sage, cream, dusty blue, olive

Shop Fig's Pick

Boing's world:

Fauna + Picks

Boing

"Cannot sit still. Has never sat still. Won't be sitting still anytime soon."

Boing is peak kinetic energy. Loud, joyful, arrives fast and leaves a mark. Turns every room into a stage. The kind of chaos that makes you laugh before you sigh.

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Colours: Amber, rust, butter yellow, mauve

Shop Boing's Pick

Nom's world:

Bites + Birthday

Nom

"Has thoughts. Expressed entirely through the mouth."

Nom is mouth-first, curious, and completely unapologetic about it. If it can be chewed, it will be. This is how Nom learns. This is science.

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Colours: Baby pink, raspberry, crimson, cream

Shop Nom's Picks

STORIES

Real stories. Small lessons.

All to tell you: you're doing a great job.

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